How to Use AI in Your Business
The right AI tool, model and effort level for each job, plus a library of tested prompts for daily operations.
About Ron Pascal.
I’ve spent more than 12 years in marketing and sales, working with 500+ clients and helping generate over $2M in results.
My background is unusual for marketing. I started in biotechnology, which taught me to treat growth as a series of experiments: form a hypothesis, test it and measure the result.
Today I help companies adopt AI and build the systems that drive growth: lead generation, sales processes and operations. This site is where I publish the playbooks I use.
- 12+Years in marketing and sales
- 500+Clients served
- $2M+In client results
Background
How I got here.
- Science
A B.S. in Biotechnology taught me to form a hypothesis, test it and measure the outcome. I still approach growth that way.
- Sales
Door-to-door sales during college taught me how people actually make buying decisions.
- Agency
I founded a digital marketing agency, building websites, SEO and marketing systems for clients across industries.
- Today
I help companies adopt AI and build marketing, sales and operating systems, and I publish the playbooks here.
Guides
Latest guides.
How to Get More Leads From Your Website
Turn website traffic into qualified leads with the right offer, placement and follow-up sequence.
How to Get Your Business on Google Search and Maps
Set up Search Console, Analytics and your Business Profile, confirm they work, and know what actually moves rankings.