← BlogNovember 1, 20262 min read
Why I Publish My Playbooks for Free
After 12 years in marketing and sales and 500+ clients, I'm publishing the exact processes I use. Here's why, and what this blog will cover.
By Ron Pascal
Over 12+ years in marketing and sales, I've worked with more than 500 clients. The same pattern shows up again and again: businesses pay for answers that should be freely available.
How do we show up on Google? Which AI tools should our team use, and for what? Why does our website get traffic but few inquiries? None of these are secrets. The answers are just scattered across outdated articles and conflicting advice.
So I'm publishing the processes I use, in one place.
What you'll find here
The guides are detailed, step-by-step playbooks. Each answers one specific question, with the prompts, templates and checklists I use in practice. If you're not sure where to begin, the guide finder recommends a starting point based on your business.
The blog covers what I'm testing, what's changing in AI and marketing, and lessons from client work. Shorter and more frequent than the guides.
Why publish it
Publishing the work keeps it sharp. Questions from readers show me what's missing, and each question makes the next guide better.
Some readers will implement everything themselves. Others will prefer help putting it into practice across their team. Both are welcome, and if it's the second, get in touch.
Either way, the guides are complete on their own. You don't need to buy anything to use them.
One request
If something here is useful, send me a note. It comes straight to me, and I read every one.
By Ron Pascal
Ron Pascal has 12+ years in marketing and sales and has worked with more than 500 clients. He publishes the playbooks he uses with clients.
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