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How to Get Your Business Recommended by ChatGPT
Write website copy that converts visitors and gets your business cited in ChatGPT, Google AI Overviews and Perplexity.
By Ron PascalNovember 18, 2026
01 · What AEO is
People ask AI now. Be the answer.
AEO means answer engine optimization: getting your business mentioned when someone asks ChatGPT, Google's AI answers or Perplexity something like "best post-op massage in Boston."
SEO
Get your page ranked in a list of links so people click it. Keywords, titles, links.
AEO
Get your business quoted inside the answer. The AI needs clear questions, clear answers and clear facts it can trust and repeat.
They aren't two separate jobs. Copy that answers real questions clearly is good for people, good for Google and easy for AI to quote. Write it once, win both. Early research on "generative engine optimization" points the same way: in tests, adding clear sources, quotes and statistics made content noticeably more visible in AI answers (Aggarwal et al., 2023).
AI can't recommend you if it can't find a clear answer about who you are, what you do, where, for whom and how to book.
The worked example
A massage, post-op and body contouring spa in Boston. When we looked at its old site, the gaps were exactly the AEO gaps:
- No prices anywhere, so no answer to "how much is…"
- No business info labeled for search engines
- Hours with one day missing, and two different contact emails
- Service paragraphs cut off mid-sentence
- No FAQ answering what people actually ask
02 · Start with real questions
Your customers already wrote your copy
Don't guess what to write. Collect the questions people actually ask you. They're the same questions they type into AI.
Calls and texts
What do people ask before they book? Write it down word for word for a week.
DMs and emails
Scroll back a few months. Copy every question into one file.
Reviews
What do happy clients mention? That's what new clients want to know.
Your repeat answers
Anything you've explained more than three times belongs on your site.
For the spa, the repeat questions were about prices, hours and post-op timing. Those became headings on the site.
Here are real messages from my customers: {paste DMs, texts, emails, reviews}.
Pull out every question they ask, in their own words. Group duplicates. Rank by how often they come up. Tag each with the service it's about. Don't invent questions that aren't in the messages.03 · How to write each section
Question heading. Answer first.
Use the question as the heading, answer it directly in 2 to 3 sentences, then give the detail. AI tends to quote the short, direct answer. People skim it and get what they need.
Before
Our Services. We are passionate about wellness and offer a variety of treatments tailored to your unique needs in a relaxing environment…
After
Where can I get post-op lymphatic massage in Boston? [Spa name] in Boston, MA offers post-op lymphatic massage with a licensed massage therapist. Book online through the spa's booking page.
Write facts AI can quote
| Fact | Say it plainly | Spa example |
|---|---|---|
| Who | Business name, the person behind it, credentials | Owner, licensed massage therapist, years in practice |
| What | Each service by its real name | Deep tissue, Swedish, hot stone, post-op lymphatic, facials |
| Where | Neighborhood, city, state | East Boston, MA |
| When | Hours for every day of the week | Closed days listed, not left out |
| How much | Price or range, with its source | From the booking page, confirmed by the owner |
| Who it's for | The person and situation it helps | People recovering after cosmetic surgery, with clearance |
| How to book | One booking link, payment options | Online booking plus payment plans |
04 · The copy formula
One formula per section
Fill-in-the-blank templates. Every section answers a question and ends with a next step.
Hero Who · what · where
{Service} in {neighborhood, city}, one line on who it's for, one button. "Massage, post-op care and body contouring in East Boston. Book now."
Service Question → answer → detail
A question heading, a 2 to 3 sentence answer, then: what happens in a session, how long, price range, who shouldn't book it, and a book button.
Offer Clear terms
What you get, what it costs, how to pay, any limits. Only real, live offers.
Proof Reviews as content
Real reviews, word for word, with permission. Pick ones that name a service and the neighborhood. Never edit a review's meaning.
CTA + FAQ One next step
The same booking link everywhere, with hours and location next to it. Then 5 to 10 real questions with short, direct answers.
05 · Structure the site
One page per service. Same facts everywhere.
One page per service
A single page listing everything makes it hard for AI to match "hot stone massage East Boston" to you. Give each main service its own page, questions, FAQ and booking button.
Schema: labels AI reads
Schema is a small block of code that labels your facts for machines: "this is the address," "these are the hours." Have AI generate it from your folder, then check it.
Consistent info everywhere
Name, address, phone, hours and email identical on your site, Google Business Profile, Yelp, Facebook, Instagram and directories. Two different emails and AI doesn't know which is right.
Internal links and education
Link related pages (post-op massage → payment plans → booking). Add a few pages that answer bigger questions, like what to expect at a first visit.
Use LocalBusiness schema (or a more specific type, like HealthAndBeautyBusiness for a spa) on the home page, and Service plus FAQPage on each service page. The full list of types is at schema.org.
06 · Copy-paste prompts
Let Claude or ChatGPT draft it from your folder
Read only the files in {folder}. Write the page for {service}. H1: service + neighborhood + city. Then question-style H2s taken from questions.txt, each with a direct 2-3 sentence answer first, then detail. Include who it's for, what happens, duration, price range, and a booking button using links.txt. Use only facts from the folder. If a fact is missing, write [ASK OWNER] instead of guessing. No ratings, stats or claims that aren't in the folder.From questions.txt, pick the 8 most common questions about {service}. Answer each in 2-3 plain sentences using only facts from the folder. Mark anything medical or health-related as [OWNER TO APPROVE].Using business.txt and services.txt, write JSON-LD for: LocalBusiness (the most specific type that fits), one Service per service page, and FAQPage from the approved FAQ. Only include fields with real values from the files. No ratings or reviews in the schema. Then check that it's valid JSON.Compare the name, address, phone, email and hours in business.txt with every page of my site and with this text from my Google Business Profile: {paste}. List every place they don't match. Don't fix anything yet.Pretend you're a customer asking an AI: "{real question}". Read my page and tell me: is there a sentence that directly answers this? Quote it. If not, write one using only facts from my folder.✓ · Checklist
Before you publish
Answer the question they actually ask, in plain words, with facts you can prove. That's good copy and good AEO at the same time.
How AI tools pick sources keeps changing, so nothing here guarantees a mention. Clear, true, consistent information is still the best bet.
By Ron Pascal
Ron Pascal has 12+ years in marketing and sales and has worked with more than 500 clients. He publishes the playbooks he uses with clients.
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